Daily Skincare Routine

Your 4-Step Daily Skincare Routine

Taking care of your skin doesn't have to be complicated! Follow this simple 4-step routine to cleanse, balance, treat, and hydrate for a healthy, radiant complexion.

Step 1: Cleanse

  • Purpose: Cleansing is the foundation of any good skincare routine. It removes dirt, oil, makeup, and other impurities that can clog pores and dull your skin.    
  • How to:
    • Wet your face with lukewarm water.
    • Apply a small amount of your chosen cleanser to your fingertips.
    • Gently massage the cleanser onto your face in circular motions, being careful to avoid the delicate eye area.
    • Rinse thoroughly with lukewarm water.
    • Pat your face dry with a soft towel. Avoid rubbing, as this can irritate the skin.
  • Tip: Choose a cleanser that's right for your skin type. Cream cleansers are great for dry skin, while gel cleansers work well for oily skin.

Step 2: Tone

  • Purpose: Toner helps to remove any lingering impurities that your cleanser might have missed. It also balances your skin's pH, creating a receptive base for the next steps in your routine.    
  • How to:
    • After cleansing and drying your face, apply toner to a cotton pad.
    • Gently swipe the cotton pad across your face, avoiding the eye area.
    • You can also apply toner by pouring a few drops into your palms and patting it directly onto your skin.
  • Tip: If you have sensitive skin, choose an alcohol-free toner to prevent irritation.

Step 3: Serum

  • Purpose: Serums are concentrated formulas that deliver powerful ingredients directly to your skin. They target specific concerns like fine lines, wrinkles, dryness, or uneven skin tone.
  • How to:
    • After toning, apply a few drops of serum to your fingertips.
    • Gently pat or press the serum into your face and neck.
    • Allow the serum to absorb for a few moments before proceeding to the next step.
  • Tip: Serums are potent, so a little goes a long way!

Step 4: Moisturize

  • Purpose: Moisturizer hydrates your skin, preventing dryness and creating a protective barrier to lock in moisture and the benefits of the previous products.
  • How to:
    • After the serum has absorbed, apply a generous amount of moisturizer to your face and neck.
    • Gently massage the moisturizer into your skin using upward, circular motions.
  • Tip: Moisturize both morning and night, even if your skin feels oily.

Daily Routine Recommendations:

  • Follow these steps both morning and night for best results.
  • In the morning, finish with sunscreen after your moisturizer to protect your skin from harmful UV rays.